:root{
  --tinta:#10202B; --tinta-2:#172C38; --tinta-3:#24414E;
  --piedra:#F1ECE2; --papel:#FBF9F4; --linea:#E3DCCF;
  --sol:#C98A2B; --sol-osc:#8F5F17;
  --texto:#10202B; --texto-2:#4A5660; --crema:#EFEAE0; --niebla:#A9B3BA;
  --display:'Archivo',system-ui,sans-serif;
  --sans:'IBM Plex Sans',system-ui,sans-serif;
  --mono:'IBM Plex Mono',ui-monospace,monospace;
  --max:1180px; --r:6px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--papel);color:var(--texto);font-family:var(--sans);font-size:17px;line-height:1.6}
img{max-width:100%;display:block}
a{color:inherit}
h1,h2,h3{font-family:var(--display);font-stretch:112%;font-weight:600;line-height:1.1;margin:0;letter-spacing:-0.01em}
p{margin:0}
.wrap{max-width:var(--max);margin:0 auto;padding:0 24px}
.eyebrow{font-family:var(--mono);font-size:13px;letter-spacing:.18em;text-transform:uppercase;color:var(--texto-2)}
.ico{display:inline-block;width:24px;height:24px;flex:none;background:currentColor;
  -webkit-mask:var(--i) center/contain no-repeat;mask:var(--i) center/contain no-repeat}
.skip{position:absolute;left:-999px}.skip:focus{left:16px;top:16px;z-index:99;background:#fff;padding:8px 12px}
:focus-visible{outline:3px solid var(--sol);outline-offset:3px}

/* Botones */
.btn{display:inline-flex;align-items:center;gap:10px;min-height:48px;padding:0 22px;border-radius:4px;
  font-weight:500;font-size:16px;text-decoration:none;transition:background .2s,color .2s,border-color .2s}
.btn .ico{width:20px;height:20px}
.btn-sol{background:var(--sol);color:var(--tinta)}
.btn-sol:hover{background:#D99A3A}
.btn-tinta{background:var(--tinta);color:var(--papel)}
.btn-tinta:hover{background:var(--tinta-3)}
.btn-linea{border:1px solid currentColor;color:inherit}
.btn-linea:hover{background:rgba(127,127,127,.12)}

/* Encabezado */
header{position:sticky;top:0;z-index:50;background:rgba(251,249,244,.92);backdrop-filter:blur(10px);border-bottom:1px solid var(--linea)}
.nav{display:flex;align-items:center;justify-content:space-between;height:72px;gap:24px}
.nav .logo img{height:34px;width:auto}
.nav ul{display:flex;gap:30px;list-style:none;margin:0;padding:0;font-size:15px}
.nav ul a{text-decoration:none;color:var(--texto-2)}
.nav ul a:hover{color:var(--texto)}
.menu-btn{display:none;background:none;border:0;color:var(--texto);width:48px;height:48px;align-items:center;justify-content:center;cursor:pointer}

/* Hero */
.hero{padding:88px 0 96px;position:relative;overflow:hidden}
.hero-grid{display:grid;grid-template-columns:1.08fr .92fr;gap:56px;align-items:center}
.hero h1{font-size:clamp(38px,5.4vw,66px);font-stretch:118%;margin:18px 0 22px}
.hero h1 em{font-style:normal;color:var(--sol-osc)}
.hero .lead{font-size:19px;color:var(--texto-2);max-width:540px}
.hero .ctas{display:flex;flex-wrap:wrap;gap:14px;margin-top:34px}
.hero .fe{display:flex;flex-wrap:wrap;gap:8px 22px;margin-top:34px;font-size:14px;color:var(--texto-2)}
.hero .fe span{display:inline-flex;align-items:center;gap:8px}
.hero .fe .ico{width:18px;height:18px;color:var(--sol-osc)}

/* Maqueta del sistema */
.mock{background:var(--tinta);color:var(--crema);border-radius:10px;padding:22px;box-shadow:0 30px 60px -20px rgba(16,32,43,.45);font-size:14px}
.mock-top{display:flex;justify-content:space-between;align-items:center;margin-bottom:18px}
.mock-top b{font-family:var(--display);font-stretch:112%;font-weight:600;font-size:16px}
.mock-top span{font-family:var(--mono);font-size:12px;color:var(--niebla)}
.kpis{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:10px}
.kpi{background:var(--tinta-2);border-radius:var(--r);padding:12px 14px}
.kpi small{display:block;font-family:var(--mono);font-size:11px;letter-spacing:.06em;color:var(--niebla)}
.kpi strong{font-family:var(--display);font-stretch:110%;font-size:22px;font-weight:600}
.bars{display:flex;align-items:flex-end;gap:7px;height:92px;margin:18px 0;padding:0 2px;border-bottom:1px solid var(--tinta-3)}
.bars i{flex:1;background:var(--tinta-3);border-radius:3px 3px 0 0}
.bars i.on{background:var(--sol)}
.rows{display:flex;flex-direction:column;gap:8px}
.row{display:flex;justify-content:space-between;align-items:center;background:var(--tinta-2);border-radius:var(--r);padding:10px 14px}
.row em{font-style:normal;font-family:var(--mono);font-size:12px;padding:2px 8px;border-radius:20px;background:rgba(201,138,43,.18);color:#E6B66A}
.row em.ok{background:rgba(120,190,160,.15);color:#9CD3B8}
.mock-wrap{position:relative;padding-bottom:300px}
.rows{padding-right:214px}
.mock-tel{position:absolute;right:-28px;top:250px;width:236px;aspect-ratio:9/19.5;background:var(--tinta);border-radius:40px;padding:10px;box-shadow:0 30px 60px -16px rgba(16,32,43,.55),0 0 0 1px #2C4856}
.pantalla{height:100%;background:var(--papel);border-radius:31px;padding:34px 18px 18px;display:flex;flex-direction:column;gap:10px;position:relative;overflow:hidden;font-size:13px;color:var(--texto)}
.bocina{position:absolute;top:10px;left:50%;transform:translateX(-50%);width:70px;height:20px;border-radius:12px;background:var(--tinta)}
.tk-neg{display:flex;align-items:center;gap:8px;font-family:var(--display);font-stretch:110%;font-weight:600;font-size:14px}
.tk-neg i{width:26px;height:26px;border-radius:7px;background:var(--piedra);display:flex;align-items:center;justify-content:center;font-style:normal}
.tk-chip{align-self:flex-start;display:flex;align-items:center;gap:6px;font-size:11px;font-family:var(--mono);background:#E3F1EA;color:#1F6B4A;border-radius:20px;padding:4px 10px}
.tk-chip .ico{width:13px;height:13px}
.tk-tit{font-family:var(--display);font-stretch:110%;font-weight:600;font-size:18px;line-height:1.1;margin-top:4px}
.tk-tit small{display:block;font-family:var(--mono);font-weight:400;font-size:11px;color:var(--texto-2);margin-top:4px}
.mock-tel .t{display:flex;justify-content:space-between;padding:7px 0;border-bottom:1px dashed var(--linea);color:var(--texto-2)}
.tk-total{display:flex;justify-content:space-between;align-items:baseline;padding-top:4px;font-family:var(--display);font-stretch:110%;font-weight:600;font-size:20px}
.tk-total span:first-child{font-size:13px;font-family:var(--sans);font-weight:500;color:var(--texto-2)}
.tk-gracias{margin-top:auto;text-align:center;font-size:12px;color:var(--texto-2)}
.mock-tel .wa{background:var(--tinta);color:var(--crema);border-radius:10px;text-align:center;padding:11px;font-size:13px;font-weight:500}

/* Franja de giros */
.giros{background:var(--tinta);color:var(--crema);padding:26px 0}
.giros .wrap{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:16px 28px}
.giros .eyebrow{color:var(--niebla)}
.giros ul{display:flex;flex-wrap:wrap;gap:12px 30px;list-style:none;margin:0;padding:0}
.giros li{display:flex;align-items:center;gap:10px;font-size:15px}
.giros .ico{color:var(--sol);width:22px;height:22px}

/* Secciones */
section.s{padding:104px 0}
.s-head{max-width:720px;margin-bottom:56px}
.s-head h2{font-size:clamp(30px,3.6vw,44px);margin:14px 0 16px}
.s-head p{color:var(--texto-2);font-size:18px}

.grid3{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
.card{background:#fff;border:1px solid var(--linea);border-radius:var(--r);padding:30px 28px;display:flex;flex-direction:column;gap:12px}
.card .ico{width:30px;height:30px;color:var(--sol-osc);margin-bottom:6px}
.card h3{font-size:20px}
.card p{color:var(--texto-2);font-size:16px}

/* Por qué */
.porque{background:var(--piedra)}
.porque-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:0 56px}
.punto{display:flex;gap:18px;padding:26px 0;border-top:1px solid var(--linea)}
.punto .ico{width:26px;height:26px;color:var(--sol-osc);margin-top:3px}
.punto h3{font-size:19px;margin-bottom:6px}
.punto p{color:var(--texto-2);font-size:16px}

/* Casos */
.casos{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px}
.caso{border-radius:var(--r);padding:34px 32px;background:var(--tinta);color:var(--crema);display:flex;flex-direction:column;gap:14px}
.caso:nth-child(2),.caso:nth-child(3){background:var(--tinta-2)}
.caso .giro{display:flex;align-items:center;gap:10px;font-family:var(--mono);font-size:13px;letter-spacing:.12em;text-transform:uppercase;color:var(--niebla)}
.caso .giro .ico{width:20px;height:20px;color:var(--sol)}
.caso h3{font-size:24px}
.caso ul{list-style:none;margin:6px 0 0;padding:0;display:flex;flex-direction:column;gap:8px;color:#D5D9DC;font-size:16px}
.caso li{display:flex;gap:10px}
.caso li .ico{width:18px;height:18px;color:var(--sol);margin-top:4px}

/* Pasos */
.pasos{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:20px;counter-reset:p}
.paso{border-top:2px solid var(--tinta);padding-top:22px}
.paso .n{font-family:var(--mono);font-size:13px;color:var(--sol-osc);letter-spacing:.1em}
.paso h3{font-size:20px;margin:10px 0 10px}
.paso p{color:var(--texto-2);font-size:16px}

/* Marca */
.marca{background:var(--tinta);color:var(--crema)}
.marca-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:64px;align-items:center}
.marca svg{width:100%;max-width:300px;height:auto;margin:0 auto;display:block}
.marca .eyebrow{color:var(--niebla)}
.marca h2{font-size:clamp(30px,3.6vw,44px);margin:14px 0 22px}
.marca p{color:#C9CFD3;font-size:18px;margin-bottom:14px}
.marca p strong{color:var(--crema);font-weight:500}

/* Preguntas */
.faq{max-width:820px}
.faq details{border-top:1px solid var(--linea)}
.faq details:last-child{border-bottom:1px solid var(--linea)}
.faq summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:20px;padding:22px 0;font-family:var(--display);font-stretch:108%;font-weight:600;font-size:19px;min-height:48px}
.faq summary::-webkit-details-marker{display:none}
.faq summary .ico{width:22px;height:22px;transition:transform .2s;color:var(--sol-osc)}
.faq details[open] summary .ico{transform:rotate(45deg)}
.faq details p{padding:0 0 24px;color:var(--texto-2);max-width:700px}

/* Contacto */
.contacto{background:var(--piedra)}
.cta-box{background:var(--tinta);color:var(--crema);border-radius:10px;padding:64px 56px;display:grid;grid-template-columns:1.2fr .8fr;gap:48px;align-items:center}
.cta-box h2{font-size:clamp(30px,3.6vw,46px);margin-bottom:18px}
.cta-box p{color:#C9CFD3;font-size:18px}
.cta-box .acciones{display:flex;flex-direction:column;gap:14px}
.cta-box .acciones .btn{justify-content:center}
.cta-box .dato{display:flex;align-items:center;gap:10px;color:var(--niebla);font-size:15px;justify-content:center}
.cta-box .dato .ico{width:18px;height:18px}

footer{background:var(--tinta);color:var(--niebla);padding:56px 0 40px;font-size:15px}
.foot{display:flex;flex-wrap:wrap;justify-content:space-between;gap:32px;align-items:flex-start}
.foot img{height:40px;width:auto}
.foot ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:8px}
.foot a{text-decoration:none}.foot a:hover{color:var(--crema)}
.foot-b{margin-top:44px;padding-top:22px;border-top:1px solid var(--tinta-3);display:flex;flex-wrap:wrap;justify-content:space-between;gap:12px;font-size:13px;font-family:var(--mono)}

/* WhatsApp flotante */
.wa-float{position:fixed;right:20px;bottom:20px;z-index:60;width:58px;height:58px;border-radius:50%;background:var(--sol);color:var(--tinta);display:flex;align-items:center;justify-content:center;box-shadow:0 10px 24px -6px rgba(16,32,43,.5)}
.wa-float .ico{width:28px;height:28px}

/* Celular y tableta */
@media (max-width:980px){
  .hero-grid,.marca-grid,.cta-box{grid-template-columns:1fr}
  .mock-wrap{max-width:560px}
  .grid3{grid-template-columns:repeat(2,minmax(0,1fr))}
  .pasos{grid-template-columns:repeat(2,minmax(0,1fr));gap:36px 20px}
  .marca svg{max-width:200px}
}
@media (max-width:760px){
  .rows{padding-right:0}
  body{font-size:16px}
  .nav ul,.nav .btn{display:none}
  .menu-btn{display:inline-flex}
  .nav.abierto ul{display:flex;flex-direction:column;gap:0;position:absolute;top:72px;left:0;right:0;background:var(--papel);border-bottom:1px solid var(--linea);padding:8px 24px 20px}
  .nav.abierto ul a{display:block;padding:14px 0;font-size:17px;color:var(--texto)}
  .hero{padding:52px 0 72px}
  .mock-wrap{padding-bottom:0}
  .mock-tel{position:relative;right:auto;top:auto;margin:28px auto 0;width:min(236px,70vw)}
  .grid3,.porque-grid,.casos,.pasos{grid-template-columns:1fr}
  section.s{padding:72px 0}
  .s-head{margin-bottom:36px}
  .cta-box{padding:40px 24px}
  .caso{padding:28px 24px}
  .kpi strong{font-size:18px}
}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}

/* Confianza (inicio) */
.confianza-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
.conf{background:#fff;border:1px solid var(--linea);border-radius:var(--r);padding:30px 28px;display:flex;flex-direction:column;gap:12px;text-decoration:none;color:inherit;transition:border-color .2s,transform .2s}
a.conf:hover{border-color:var(--sol);transform:translateY(-2px)}
.conf .ico{width:30px;height:30px;color:var(--sol-osc);margin-bottom:6px}
.conf h3{font-size:20px}
.conf p{color:var(--texto-2);font-size:16px}
.conf .mas{margin-top:auto;padding-top:8px;display:inline-flex;align-items:center;gap:8px;font-weight:500;font-size:15px;color:var(--tinta)}
.conf .mas .ico{width:18px;height:18px;margin:0;color:inherit}
.foot-b a{text-decoration:none}.foot-b a:hover{color:var(--crema)}
.foot-legal{display:flex;flex-wrap:wrap;gap:8px 20px}

/* Páginas legales */
.legal-head{padding:64px 0 40px;border-bottom:1px solid var(--linea);background:var(--piedra)}
.legal-head h1{font-size:clamp(32px,4.4vw,52px);margin:14px 0 14px}
.legal-head p{color:var(--texto-2);max-width:720px}
.volver{display:inline-flex;align-items:center;gap:8px;min-height:44px;font-size:15px;text-decoration:none;color:var(--texto-2)}
.volver:hover{color:var(--texto)}
.volver .ico{width:18px;height:18px}
.legal-cuerpo{display:grid;grid-template-columns:240px minmax(0,1fr);gap:56px;padding-top:56px;padding-bottom:96px}
.indice{position:sticky;top:96px;align-self:start;display:flex;flex-direction:column;gap:2px;font-size:14px}
.indice b{font-family:var(--mono);font-weight:400;font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--texto-2);margin-bottom:10px}
.indice a{text-decoration:none;color:var(--texto-2);padding:6px 0;border-left:2px solid var(--linea);padding-left:12px}
.indice a:hover{color:var(--texto);border-color:var(--sol)}
.legal{max-width:760px}
.legal h2{font-size:24px;margin:44px 0 14px;scroll-margin-top:96px}
.legal h2:first-child{margin-top:0}
.legal p,.legal li{color:#2E3B44}
.legal p{margin:0 0 14px}
.legal ul{margin:0 0 16px;padding-left:22px;display:flex;flex-direction:column;gap:8px}
.legal strong{color:var(--texto);font-weight:600}
.legal .nota{background:var(--piedra);border-radius:var(--r);padding:18px 20px;font-size:15px;color:var(--texto-2);margin:28px 0 0}
.legal a{color:var(--sol-osc)}
@media (max-width:980px){.confianza-grid{grid-template-columns:1fr}}
@media (max-width:860px){.legal-cuerpo{grid-template-columns:1fr;gap:28px;padding-top:36px}.indice{position:static}}